About Us

We are a team of dedicated technologists, marketing folks, and creative individuals who started out in Shirley's garage (actually, in her living room. The garage is a bit cluttered). Our team has experiences from Silicon Valley's top software giants, the web technology community, and the video gaming and mobile application industry.

We have combined our know-how in internet and web technologies with the vision to serve a vast population of jewelry consumers who do not have other than linear search page listing to find the most desirable fashion accessories and designers who do not have easy access to this massive audience. Online jewelry sales is a more than $2 billion market in US alone.

With the availability of ever fast evolving Web 2.0 technologies in cloud computing and social platforms, we can focus on bringing the consumers and designers a new paradigm of discovering, exploring and sharing jewelry experiences. We are entering the "Jewelry 2.0 Era."

The Advisory Board

Ann Ruckstuhl Ann serves as a board member at WooMeOver. Ann is a seasoned Silicon Valley entrepreneur and executive with diverse experience in software, e-commerce, digital media and high performance computing. Most recently, Ann served as the Vice President of Sales and Marketing at Zmanda, an open source data protection start-up. Prior to that, as the VP of Marketing at Sybase, Ann was instrumental in re-positioning Sybase from a traditional database company to a leader in enterprise mobility. In the late 90’s, Ann was a part of the core team at Billpoint that pioneered person-to-person online payment, enabling anyone to pay each other with credit cards and electronic checks. Billpoint was later acquired by eBay where Ann continued to head up consumer payment marketing. Ann started her career at Hewlett-Packard, where she held management positions in marketing, business development, product management and engineering. Ann holds a bachelor's degree in electrical engineering and a master's degree in business from the University of Florida.

Management Team

Shirley X. Lin Co-founder and Chief WooMeOver Officer Shirley used to be a serious geek working at NASA Johnson Space Center and then served in various software development management positions before she found her passion in entrepreneurship and got involved in Valley’s start-ups. That was the point of no return. She is also very active in the Silicon Valley technology entrepreneur community and founded the APWT (Asian Professional Women In Technology), among other groups that she served on. Shirley holds a M.S. in Computer Science from Texas A&M and a B.A. in History from National Taiwan University. She loves the creative process of jewelry design and is constantly amazed and intrigued by the huge talent out there. She is determined to bring the world of jewelry to a new level of user experiences and to expand the potential of everyone's creativity.

Derrick Chiang Co-founder and Vice President of Marketing Derrick has served in marketing positions at various companies, including Fox, FileNet, and BizRate (now Shopzilla). His experience in creating web products and managing teams of designers and developers has enabled him to start Derning Solutions, a web design firm which he grew to a full web solutions provider within 1 year. He served as the president of multiple student and professional organizations during business school, and is currently active in two non-profit organizations in Southern California. He is also serving on the advisory board for an art gallery in Chicago. Derrick holds a bachelor's degree in Economics from UCLA and an master's degree in business from the Paul Merage School of Business at UC Irvine.

Mikko Alasaarela Interim Chief Technology Officer Mikko is a seasoned newtech entrepreneur and design & user experience enthusiast with a broad global network. He has built startups in multiple areas of technology, and he also has experience with the international sales & marketing team of a global mobile industry giant. As a business school graduate, he has a high passion for technology, innovation and creative industries. Mikko holds a M.Sc. in Econmics and Business Administration from Turku School of Economics in Finland. Mikko joined WooMeOver with his best engineering team to deliver rich user experience designs to the WooMeOver community. Like Derrick, his iPhone never leaves his hand for more than five minutes.

Olivia Jin Creative Content Manager and Blogger. Olivia graduated from UC Irvine with a BA in English Literature. She worked for many years in the homebuilding industry as a purchasing manager before deciding to pursue her true passion: writing. She's highly opinionated, with a caustic wit and a tongue that occasionally detaches from her cheek -- all of which contribute to her success as a blogger. Olivia is the face and voice of WooMeOver. She uses her golden pen and keen eye for beauty to help her fellow "Woobies" navigate the vast world of jewelry artistry. It's her joy to find unique, new designs and share them with the world. She particularly loves Frank Gehry for Tiffany & Co., David Yurman's Albion Collection, cocktail rings, musical theater and long walks on the beach.